Service / Advertising cost per time
Single Photo & Caption
Unlimited number of campaign
Conversion Tracking (LINE Tag)
Daily & Monthly Report
Ads Optimization
Consultant
15,000-36,000 Baht
1
36,001-60,000 Baht
2
> 60,000 Baht
>1
Growing your business and gaining opportunities to close more deals By reaching customers directly via a platform with massive active users.
Popular social platform in Thailand
User in Thailand
analyzing your brand competitors and your brand position to create suitable advertising and meet customer’s satisfaction.
Audience & Creative Ads
understanding your audience behaviors and interests to create creative ads and get their touchpoint.
Ads Optimization
optimizing your ads campaign for effective ads and better results.
KPI & Report
reporting the results throughout the campaigns while giving the solutions for the next campaign.
LINE Ads Platform (LAP) promoting your brand on LINE Application to increase brand awareness or followers using images or videos which displays on LINE Timeline, LINE Today, LINE TV and able to choose target audiences by region, age, gender, interests, and devices.
LINE Timeline
LINE Official Account (LINE OA) creating LINE official account for your brand to connect with users all over the country which is suitable for both either SMEs or enterprise.
Why you have to create LINE OA with NIPA
Free LINE OA yearly fees.
Able to Purchase over 300,000 broadcasts.
The information center with the lasted news or current events which consists of 12 categories for example sports, entertainment, fashion, beauty, ITs, business, lifestyle, LINE TV, LINE Shopping, LINE Store, and more.
Promoting on online TV programs on application and website either both on dramas and TV shows or specific program.
Advertising cost per month
15,000 – 36,000 Baht
36,001 – 60,000 Baht
Over 60,000 Baht
1 Month
4,900 Baht
6,900 Baht
10-15% of Advertising cost
3 Months
12,600 Baht
(Avg 4,200 Baht/Month)
18,000 Baht
(Avg 6,000 Baht/Month)
10-15% of Advertising cost
6 Months
23,400 Baht
(Avg 3,900 Baht/Month)
34,200 Baht
(Avg 5,700 Baht/Month)
10-15% of Advertising cost
12 Months
39,600 Baht
(Avg 3,300 Baht/Month)
60,000 Baht
(Avg 5,000 Baht/Month)
10-15% of Advertising cost
*Payment terms
Service / Advertising cost per time
Single Photo & Caption
Unlimited number of campaign
Conversion Tracking (LINE Tag)
Daily & Monthly Report
Ads Optimization
Consultant
15,000-36,000 Baht
1
36,001-60,000 Baht
2
> 60,000 Baht
>1
* ราคายังไม่รวม VAT 7%
* Premium ID ราคา 444 บาท/ปี
* จำนวนข้อความที่ต้องการซื้อเพิ่ม แบบ Credit หากใช้ไม่หมดเดือน จะไม่สามารถเก็บไว้ใช้เดือนถัดไปได้ กรณีใช้ข้อความเกินจะถูกเรียกเก็บย้อนหลัง
* หากย้ายออกจาก Agency บัญชีของท่านจะถูกย้ายไปยัง LINE Thailand ซึ่งจะมีผลให้ Premium ID ถูกยกเลิกการใช้งานทันที
* บริการ Admin Support ราคา 2,000 บาท/เดือน
* ออกแบบฟีเจอร์ Rich Content/Coupon/บัตรสะสมแต้ม ราคา 1,000 บาท/ครั้ง
* ออกแบบรูปภาพ Broadcast/Timeline ราคา 700 บาท/ครั้ง
* แพ็กเกจจะสิ้นสุดในวันสุดท้ายของแต่ละเดือน แพ็กเกจจะต่ออายุอัตโนมัติทุกวันที่ 1 ของทุกเดือนหรือจนกว่าจะยกเลิก
* แพ็กเกจไม่รวมการตอบ LINE หรือรับข้อร้องเรียนต่างๆที่เกี่ยวข้องกับสินค้าหรือบริการของลูกค้า
* หาก LINE Company Limited มีการเปลี่ยนแปลงรายละเอียดหรือราคาซึ่งเป็นไปตามนโยบายที่ LINE กำหนด ค่าใช้จ่ายส่วนต่างที่เกิดขึ้น ทางบริษัทฯจะมีการเรียกเก็บค่าใช้จ่ายเพิ่มเติม
FEATURE
Number of Message
Additional price per message
Admin
Timeline
Chat 1:1
Rewards Card
Coupon
Advanced Stats (Age, Gender)
Targeting Message
Rich Message
Rich Menu
Rich Video Message
LINE Notification Service (LNS)
Customer Connect
Sponsored Stickers
FREE
1,000
–
20
BASIC
15,000
0.08฿
100
PRO
35,000
0.04฿
100
| Monthly Message Tier | Pricing |
| 1 - 35,000 | Inclusive in Pro plan only |
| 35,000 - 11,999,999 | 0.04 |
| 12,000,000 - 47,999,999 | 0.03 |
| ≥ 48,000,000 | 0.01 |
Ad Smart Channel :
6m unique Reach/Day
Ad Master Banner :
MB 25% SOV Avg. imgs 4m
Impression, Viewables Impression,
click, CTR, View
Ad Smart Channel :
12 unique Reach/Day
Ad Master Banner :
MB 50% SOV Avg. imgs 8m
Impression, Viewables Impression,
click, CTR, View
Ad Smart Channel :
20m unique Reach/Day
Ad Master Banner :
MB 100% SOV Avg. imgs 16m
Impression, Viewables Impression,
click, CTR, View
SOV : Regular CPM
Targeting : Age, Gender, OS, Interest (10 THB per layer)
Condition : CPM = 200
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
Position : Fixed position ads on LINE Desktop app
Condition : Available on
MON, TUE, WED, THU, FRI
Impression, Viewables Impression,
click, CTR, View
Position : Fixed position ads on LINE Desktop app
Condition : Available on
SAT , SUN
Impression, Viewables Impression,
click, CTR, View
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
Ad : Display-SOV 25%
Impression / Minimum Buy : 4,000,000 IMP
Impression, click, CTR 0.20%
Ad : Display-SOV 50%
Impression / Minimum Buy : 8,000,000 IMP
Impression, click, CTR 0.20%
Ad : Display-SOV 75%
Impression / Minimum Buy : 12,000,000 IMP
Impression, click, CTR 0.20%
Ad : Display /Video-SOV 100%
Impression / Minimum Buy : 16/8,000,000 IMP
Impression, click, CTR 0.20%
Ad : Display-SOV 100%
Impression / Minimum Buy : 9,000,000 IMP
Impression, click, CTR 0.13%
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
7. SOV 100% is campaign runs 24 hour
5 Categories TAB
Ad : Display-SOV 100%
Impression / Minimum Buy :
1,300,000 IMP
Impression, click, CTR 0.18%
5 Categories TAB
Ad : Display-CPM = 200
Impression / Minimum Buy :
1,000,000 IMP
Impression, click, CTR 0.20%
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
Above The Fold
Ad : Display-SOV 100%
Impression / Minimum Buy :
8,000,000 IMP
Impression, click, CTR 0.28%
Above The Fold
Ad : Display-CPM = 150
Impression / Minimum Buy :
1,000,000 IMP
Impression, click, CTR 0.28%
Below The Fold
Ad : Display-CPM = 100
Impression / Minimum Buy :
1,000,000 IMP
Impression, click, CTR 0.23%
Below The Fold
Ad : Video-CPM = 150
Impression / Minimum Buy :
1,000,000 IMP
Impression, click, CTR 0.23%
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
Ad : Display-SOV 100%
Impression / Minimum Buy :
9,000,000 IMP
Impression, click, CTR 0.13%
*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
Ad : Display-SOV 100%
Avg. Impression / Minimum Buy :
8,000,000 IMP
Impression, click, CTR 0.28%
Ad : Display-SOV 100%
Avg. Impression / Minimum Buy :
2,000,000 IMP
Impression, click, CTR 0.28%
Ad : Display-SOV 100%
Avg. Impression / Minimum Buy :
400,000 IMP
Impression, click, CTR 0.28%
*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
Ad : Display
Avg. Impression / Minimum Buy :
1,000,000 IMP/Day
Impression, click, CTR 0.20%
CPM = 200
Ad : Display
Avg. Impression / Minimum Buy :
1,000,000 IMP/Day
Impression, click, CTR 0.28%
CPM = 150
Ad : Display
Avg. Impression / Minimum Buy :
1,000,000 IMP/Week
Impression, click, CTR 0.23%
CPM = 100
Ad : Video
Avg. Impression / Minimum Buy :
1,000,000 IMP/month
Impression, click, CTR 0.35%
*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Advertorial CPM (Cose Per Mille) 1,000 impressions
Avg. Impression: 10,000,000 IMP
Impression, click, CTR 0.75%
Impression: Varies by category
Impression: Varies by category
Ad : 6 position OA message
Avg. Impression / Minimum Buy :
13,000,000 IMP
Ad : 2 position OA message
Avg. Impression / Minimum Buy :
7,000,000 IMP
Ad : Timeline
Avg. Impression / Minimum Buy :
1,000,000 IMP
*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.
6. LTD OA broadcast at 08:00, 11:50, 18:30; client select 1 desired broadcast time.
7. LTD Money OA broadcast at 09:30, 12:30, 17:30; client select 1 desired broadcast time.
8. LTD Money Timeline posted at 10:00,delete after 1 month; link out to Facebook or Youtube is not allowed, report metric provides Reach.
Impression: N/A
Avg. Impression / Minimum Buy :
250,000 IMP/Day
Impression, click, CTR 2.00%
Avg. Impression / Minimum Buy :
1,000,000 IMP/7 Day
Impression, click, CTR 2.00%
Avg. Impression / Minimum Buy :
750,000 IMP/3 Day
Impression, click, CTR 2.00%
*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.
Ad : 1 LOTTO Drawing Round
Avg. Impression / Minimum Buy :
13,000,000 IMP
Ad : 1 LOTTO Drawing Round
Avg. Impression / Minimum Buy :
7,000,000 IMP
Ad : 1 LOTTO Drawing Round
Avg. Impression / Minimum Buy :
4,000,000 IMP
Ad : 1 LOTTO Drawing Round
Avg. Impression / Minimum Buy :
4,000,000 IMP
*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Minimum buy 1 month (equivalent of 2 consecutively LOTTO drawing round, 1st and 16th of each month interval.
7. Reservation priority given to client who reserve all 4 positions in 1 package.
8. For Strip ads placement, reservation must be made on all 3 position on a particular Lotto drawing round.
9. For Slide ads placement, reservation is eligible only if reservation has been made on Strip ads placements on a particular Lotto drawing round.
10. Co-brand advertisement on an exclusive product category basis only.
Format
Non-skippable Ads
Non-skippable Ads
Skippable Ads
Skippable Ads
15s
30s
5s – 120s
120s – 600s
(max size 512MB)
240,000 Baht/month
(cpm = 240)
300,000 Baht/month
(cpm = 300)
200,000 Baht/month
(cpm = 200)
300,000 Baht/month
(cpm = 300)
264,000 Baht/month
(cpm = 264)
330,000 Baht/month
(cpm = 330)
220,000 Baht/month
(cpm = 220)
330,000 Baht/month
(cpm = 330)
277,200 Baht/month
(cpm = 277.2)
346,500 Baht/month
(cpm = 346.5)
231,000 Baht/month
(cpm = 231)
346,500 Baht/month
(cpm = 346.5)
Conditions
Minimum Buy = 1M impressions Per month Per campaign Per creative
Target Options (Layer Target)
Companion Package
FREE for all Pre-roll campaign / Size : 96×96 or 128×128 (JPG, GIF, PNG)
*Companion Banner appears 60-70% of each advertising package
| Gender & Age | Male or Female <14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50+ |
| Category | Drama, Entertainment, Music, Animation, Lifestyle, Sports, Liberals |
| Channel | Contents partner channels (maximum 5 contents per layer) |
| Content | Specific Contents (maximum 5 contents per layer) |
| Platform | iOS/Android |
| Location | Nationwide, Bangkok, Selected Provinces |
| Interest | Travel, Health & Beauty, Fashion, Game, Shopping, Car and Entertainment |
*Remark
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
3. Targeting price; + 10% upcharge for 1st layer targeting, +5% upcharge for 2nd layer targeting onwards.
4. Report Metrics - Video Impression, Video complete rate, CTR, Quartiles (First, Mid, Third, Complete), Demographics, Devices, Reach & Frequency.
Type
Solo Spotlight
Duo Show
Full Stage
Spotlight Ads (4th position)
Spotlight Ads (4th position) Display Banner Ads
Spotlight Ads (4th position) Spotlight Ads (8th position)Display Banner Ads
SOV 100%
SOV 100%
SOV 100%
Avg. CTR 0.4%
Avg. imp 2.2m
Avg. imp 2.6m
80,000 baht/day
(CPD = 80,000)
100,000 baht/day
(CPD = 100,000)
120,000 baht/day
(CPD = 120,000)
*Remark
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
7. Targeting is not applicable.