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LINE Advertising

Growing your business and gaining opportunities to close more deals By reaching customers directly via a platform with massive active users.

Opportunities is here

#3

Popular social platform in Thailand

44 million

User in Thailand

More than 1 Hr.

How to achieve your goals

  • Strategic Planning

    analyzing your brand competitors and your brand position to create suitable advertising and meet customer’s satisfaction.

  • Audience & Creative Ads

    understanding your audience behaviors and interests to create creative ads and get their touchpoint.

  • Ads Optimization

    optimizing your ads campaign for effective ads and better results.

  • KPI & Report

    reporting the results throughout the campaigns while giving the solutions for the next campaign.

Which types of ads suit your business ?


1. LINE Ads

LINE Ads promoting your brand on LINE Application to increase brand awareness or followers using images or videos which displays on LINE Timeline, LINE Today and able to choose target audiences by region, age, gender, interests, and devices.


LINE Timeline 

  • LINE Timeline Users can post on Timeline and use it for advertising to share and interact with others.



2. LINE OA

LINE Official Account (LINE OA) creating LINE official account for your brand to connect with users all over the country which is suitable for both either SMEs or enterprise.



Why you have to create LINE OA with NIPA 

Free LINE OA yearly fees.

Able to Purchase over 300,000 broadcasts.




3. LINE Today

The information center with the lasted news or current events which consists of 12 categories for example sports, entertainment, fashion, beauty, ITs, business, lifestyle LINE Shopping, LINE Store, and more.

Get Start Your Plan

LINE Advertising Packages 

Plan marketing strategies with ads on LINE Ads, LINE OA and LINE Today

LINE Ads
LINE OA
LINE Today

Advertising cost per month

15,000 – 36,000 Baht 

36,001 – 60,000 Baht 

Over 60,000 Baht

Management Fee

1 Month

4,500 Baht

6,900 Baht

10-15% of Advertising cost 

3 Months

12,600 Baht
(Avg 4,200 Baht/Month)

18,000 Baht
(Avg 6,000 Baht/Month)

10-15% of Advertising cost 

6 Months

23,400 Baht
(Avg 3,900 Baht/Month)

34,200 Baht
(Avg 5,700 Baht/Month)

10-15% of Advertising cost 

12 Months

39,600 Baht
(Avg 3,300 Baht/Month)

60,000 Baht
(Avg 5,000 Baht/Month)

10-15% of Advertising cost

*Payment terms

  • Minimum ad cost 500 baht per day
  • 7% VAT excluded
  • Design pictures 2 sizes, cost 1,500 baht
  • If app installs / app engagement, please contact the staff.

LINE Advertising Compare Packages

Service / Advertising cost per time

Single Photo & Caption

Unlimited number of campaign

Conversion Tracking (LINE Tag)

Daily & Monthly Report

Ads Optimization

Consultant

15,000-36,000 Baht

1

36,001-60,000 Baht

2

 > 60,000 Baht

>1

Setup Package
1 Month
2,000 Baht
1,000 messages / month
Annual Premium ID
Design 1 LINE OA cover
Initial setting
Get Quoatation
Basic 3 Months Package
3 Months
3,600 Baht
Management Fee
15 %
15,000 messages / month
Messages price over 0.08 baht
Get Quoatation
Basic 6 Months Package
6 Months
7,200 Baht
Management Fee
Free!
15,000 messages / month
Messages price over 0.08 baht
Get Quoatation
Basic 12 Months Package
12 Months
14,400 Baht
Management Fee
Free!
15,000 messages / month
Messages price over 0.08 baht
Get Quoatation
Pro 3 Months Package
3 Months
4,500 Baht
Management Fee
15 %
35,000 messages / month
Messages price over 0.04 baht
Get Quoatation
Pro 6 Months Package
6 Months
9,000 Baht
Management Fee
Free!
35,000 messages / month
Messages price over 0.04 baht
Get Quoatation
Pro 12 Months Package
12 Months
18,000 Baht
Management Fee
Free!
35,000 messages / month
Messages price over 0.04 baht
Get Quoatation

*Payment terms

  • ราคายังไม่รวม VAT 7%
  • Premium ID ราคา 444 บาท/ปี
  • จำนวนข้อความที่ต้องการซื้อเพิ่ม แบบ Credit หากใช้ไม่หมดเดือน จะไม่สามารถเก็บไว้ใช้เดือนถัดไปได้ กรณีใช้ข้อความเกินจะถูกเรียกเก็บย้อนหลัง
  • หากย้ายออกจาก Agency บัญชีของท่านจะถูกย้ายไปยัง LINE Thailand ซึ่งจะมีผลให้ Premium ID ถูกยกเลิกการใช้งานทันที
  • บริการ Admin Support ราคา 2,000 บาท/เดือน
  • ออกแบบฟีเจอร์ Rich Content/Coupon/บัตรสะสมแต้ม ราคา 1,000 บาท/ครั้ง
  • ออกแบบรูปภาพ Broadcast/Timeline ราคา 700 บาท/ครั้ง
  • แพ็กเกจจะสิ้นสุดในวันสุดท้ายของแต่ละเดือน แพ็กเกจจะต่ออายุอัตโนมัติทุกวันที่ 1 ของทุกเดือนหรือจนกว่าจะยกเลิก
  • แพ็กเกจไม่รวมการตอบ LINE หรือรับข้อร้องเรียนต่างๆที่เกี่ยวข้องกับสินค้าหรือบริการของลูกค้า
  • หาก LINE Company Limited มีการเปลี่ยนแปลงรายละเอียดหรือราคาซึ่งเป็นไปตามนโยบายที่ LINE กำหนด ค่าใช้จ่ายส่วนต่างที่เกิดขึ้น ทางบริษัทฯจะมีการเรียกเก็บค่าใช้จ่ายเพิ่มเติม

LINE Smart Channel Video Ad

Nipa Digital Marketing Position Image
LINE Smart Channel Video Ad
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
LINE Smart Channel Video Ad
Nipa Digital Marketing Background Mobile
LINE Smart Channel / Regular CPM

SOV : Regular CPM

Targeting : Age , Gender , OS , Interest , Location  

Condition : CPM = 200

Minimum Buy = 350,000
(Equivalent 175m IMP)

*Remarks

  • Lead time for launching campaign is 14 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.
  • Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE Smart Channel : Desktop Ads

Nipa Digital Marketing Position Image
Desktop Ad/Weekday

Position : Fixed position ads on LINE Desktop app

Ad Banner on weekday : fixed 1 day (avg. 30m Impressions)

Condition : Available on
MON, TUE, WED, THU, FRI
Impression, Viewables Impression,
click, CTR, View

300,000
Baht/Weekday
Desktop Ad/Weekend

Position : Fixed position ads on LINE Desktop app

Ad Banner on weekend : fixed 1 day (avg. 12m Impressions)

Condition : Available on
SAT, SUN
Impression, Viewables Impression,
click, CTR, View

120,000
Baht/Weekend

*Remarks

  • Lead time for launching campaign is 14 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.

LINE TODAY – DISPLAY CPD (Cost per day)

Master Banner

Nipa Digital Marketing Position Image
Master Banner
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Fixed Banner
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Silde Ads
Nipa Digital Marketing Background Mobile
Master Banner/Top Page

Ad : Display-SOV 6 hour

Impression / Minimum Buy : 4,000,000 IMP

Impression, click, CTR 0.20%

150,000
Baht/Day
Master Banner/Top Page

Ad : Display-SOV 12 hour

Impression / Minimum Buy : 8,000,000 IMP

Impression, click, CTR 0.20%

250,000
Baht/Day
Master Banner/Top Page

Ad : Display-SOV 18 hour

Impression / Minimum Buy : 12,000,000 IMP

Impression, click, CTR 0.20%

350,000
Baht/Day
Master Banner/Top Page

Ad : Display /Video-SOV 24 hour

Impression / Minimum Buy : 16/8,000,000 IMP

Impression, click, CTR 0.20%

450,000
Baht/Day
Slide Ads

Above The Fold 

Ad : Display-SOV 24 hour

Impression / Minimum Buy : 

8,000,000 IMP

Impression, click, CTR 0.28%

CPD = 250,000
Baht/Day

*Remarks

  • Lead time for launching campaign is 14 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.
  • Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY - VDO

Nipa Digital Marketing Position Image
Standard

2021 Pricing

Ad :  Non-skippable Ads - CPM = 100

Ads Length : 6s

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

100,000
Baht/Month
Standard

1st Layer Target

Ad :  Non-skippable Ads - CPM = 110

Ads Length : 6s

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

110,000
Baht/Month
Standard

2st Layer Target

Ad :  Non-skippable Ads - CPM = 115.5

Ads Length : 6s

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

115,500
Baht/Month
Standard

2021 Pricing

Ad :  skippable Ads - CPM = 100

Ads Length : 5s – 15s 

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

100,000
Baht/Month
Standard

1st Layer Target

Ad :  skippable Ads - CPM = 110

Ads Length : 5s – 15s 

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

110,000
Baht/Month
Standard

2st Layer Target

Ad :  skippable Ads - CPM = 115.5

Ads Length : 5s – 15s 

Avg. Impression / Minimum Buy :

1,000,000 IMP

Age & Gender, Platform (IOS, AOS),  Target Location

115,500
Baht/Month

*Remarks

  • Lead time for launching campaign is 14 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.
  • Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY - ADVERTORIAL

Nipa Digital Marketing Position Image
Highlight Content (AV 1)
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Category Content Section (AV 2)
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
TOP TAB PR
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
1st Carousel (AV 3)
Nipa Digital Marketing Background Mobile
Top TAB

TOP TAB AV1

Ad : Highlight Content

Day : 1 Day

Avg. Impression / Minimum Buy :

7,500,000 IMP

Impression, click, CTR 2.04%

250,000
Baht/Day
Top TAB

TOP TAB AV2

Ad : Category Content Section

Day : 1 Day

Avg. Impression / Minimum Buy :

(varies by category)

50,000
Baht/Day
Top TAB

TOP TAB PR

Day : 1 Day

Avg. Impression / Minimum Buy :

250,000 IMP

Impression, click, CTR 1.60%

20,000
Baht/Day
Top TAB

TOP TAB PR

Day : 3 Day

Avg. Impression / Minimum Buy :

750,000 IMP

Impression, click, CTR 1.16%

50,000
Baht
Top TAB

TOP TAB PR

Day : 7 Day

Avg. Impression / Minimum Buy :

1,700,000 IMP

Impression, click, CTR 1.0%

100,000
Baht
Category TAB

CATEGORY TAB AV3

Ad : 1st Carousel 

Day : 1 Day

Avg. Impression / Minimum Buy :

(varies by category)

50,000
Baht/Day

*Remarks

  • Lead time for launching campaign is 7 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.
  • Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY - ADVERTORIAL

Nipa Digital Marketing Position Image
Trend Advertorial
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Trend Takeover
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Topic Takeover
Nipa Digital Marketing Background Mobile
TOP TAB

Top TAB

Period : 1 Day

360,000
Baht/Day
Topic Takeover

Category TAB

Period : 1 Days

90,000
Baht/Day
Topic Takeover

Category TAB

Period : 3 Days

234,000
Baht/Day
Topic Takeover

Category TAB

Period : 1 Day

462,000
Baht/Day

*Remarks

  • Lead time for launching campaign is 7 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek,Double click & Innovid.
  • Allow bit.ly for url redirection.
  • Advertorial CPM (Cose Per Mille) 1,000 impressions

LINE TODAY - SPONSORSHIP LOTTO

Nipa Digital Marketing Position Image
Main Page
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
New Search Page
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Official Account
Nipa Digital Marketing Background Mobile
Main Page

1. SLIDE AD
Avg. Impression / Minimum Buy :
12,000,000 IMP

200,000
Baht/Day
Main Page

3. STRIP AD
Avg. Impression / Minimum Buy :
800,000 IMP

200,000
Baht/Day
Total

Total
Avg. Impression / Minimum Buy :
60,000,000 IMP

900,000
Baht/Day

*Remarks

  • Lead time for launching campaign is 7 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek, Double click & Innovid.
  • Allow bit.ly for url redirection.
  • LTD OA broadcast at 08:00, 11:50, 18:30; client select 1 desired broadcast time.
  • LTD Money OA broadcast at 09:30, 12:30, 17:30; client select 1 desired broadcast time.
  • LTD Money Timeline posted at 10:00,delete after 1 month; link out to Facebook or Youtube is not allowed, report metric provides Reach.

LINE TODAY - OA BROADCAST

Nipa Digital Marketing Position Image
LTD OA Push
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
LTD MONEY OA Push
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
LTD MONEY Timeline Post
Nipa Digital Marketing Background Mobile
LTD OA Push

Ad : 6th position

Avg. Impression / Minimum Buy :

13,000,000 IMP

120,000
Baht/Day
LTD MONEY OA Push

Ad : 2nd position

Avg. Impression / Minimum Buy :

7,000,000 IMP

50,000
Baht/Day
LTD MONEY Timeline Post

Ad : Timeline Post

Avg. reach / Minimum Buy :

1,000,000 IMP

10,000
Baht/Day

*Remarks

  • Lead time for launching campaign is 7 business days; after submission of materials.
  • Reservation on first come first serve basis.
  • Edit image 1 time before run campaign.
  • 3rd Party tracking allowed; Sizmek, Double click & Innovid.
  • Allow bit.ly for url redirection.