** The method of allocating Content Pillars depends on the strategy and objective of the brand. For instance, if the brand aims to focus on Brand Content, the focal point and the main proportion of the content should be about the product followed by other topics as appropriate.
After being able to understand the different types of content, the brand is capable to design many interesting contents. The main content format that is popularly used in the recent days is divided into 4 type.
As we have seen on websites or social media, the brand will bring interesting content arranged in writing. The content must be straight forward, easy to understand, not complicated and sometimes come up with illustrations related to the content in the article.
In the presentation of content with quite a great deal of information or content that aims the readers to see the picture. The brand can create albums, illustrations, or infographic to explain more information to make it easier to understand.
Video / Motion Graphic Content
Making video content is considered a form of content that is quite popular in the past few years. Due to customer behaviour, people tend to give interest and pay attention in video. Video storytelling or Motion Graphic will enable viewers to enjoy content that they want to communicate. Therefore, video is considered as an interesting content format yet may have a relatively high cost of preparation compared to other formats.
KOLs / Influencer
Currently, the use of KOLs / Influencer has a high influence on consumers as influencer can persuade and build brand credibility. Thus, this type of content become very popular as brands tend to use influencer / Video Creator as a voice for the brand. The content may be presented in the form of knowledge of the brand, product reviews or creating campaigns with collaboration between influencer and the brand. By doing this, the brand will be able to stimulate sales well.