How to create Always-on Content?
Customer Personas or the characteristics of the target audience play a role when creating Always-on Content. In order to understand what kind of customer they are and to connect with them better, the brand should analyse them by gender, work habits, behaviour and lifestyle.The simple principle of defining Customer Personas are as follow;
Who: Who they are, such as, age, gender, education, job position, income, family address, personality and behaviour
What: What they want, such as, goals in life or what is his/her problem?
Why: Why choose us? What fulfil and satisfy their desires?
How: How to buy products and services? (which channels are available)
After analysing the customer personas. The analysis will be brought forward to expand the content to see what content is suitable for your customers and how to use them in accordance with the mentioned customer journeys in different stages.