Why content marketing is important? Beneficial and valuable contents that is useful for customers will attract both current customers and prospects which is not much different from advertising and up to 50% decreasing your cost.
defining the objective clearly for each content in order to achieve that objective
understanding your target audiences to create suitable contents for them
creating following these steps- recognized, memorable, and beneficial contents for you brand
the beginning phase is to create visibility or brand recognition. The contents should be pointed out what are the problems that your prospects facing.
this phase follows awareness phase in order to convert leads to sales conversion with more intense in contents to answer some questions for example comparing to similar product
this phase is to stimulate and convince customers alongside with making them feel confident in a purchase and make an actions e.g. ordering, registering. The contents for this phase are testimonials or success cases
Content pillar & report