LINE Ads
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LINE Advertising

Growing your business and gaining opportunities to close more deals By reaching customers directly via a platform with massive active users

Opportunities

is here

#3
The 3rd most popular social platform in Thailand
Nipa Digital Marketing Rectangle
44 million
Users in Thailand
Nipa Digital Marketing Rectangle
More than 1 Hr.
The duration time that users spend on platform in a day
Nipa Digital Marketing Rectangle

How to achieve your goals

1

Strategic Planning 

analysing your brand competitors and your brand position to create the suitable advertising and meet customers’ satisfaction

2

Audience & Creative Ads 

understanding your audience behaviors and interests to create creative ads and get their touchpoint

3

Ads Optimization 

optimizing your ads campaign for the effective ads and the better result

4

KPI & Report 

reporting the results throughout the campaigns while giving the solutions for the next campaign

Which types of ads suit your business ?



1. LINE LAP

LINE Ads Platform (LAP) promoting your brand on LINE Application to increase brand awareness or followers using images or videos which displays on LINE Timeline, LINE Today, LINE TV and able to choose target audiences by region, age, gender, interests, and devices.


LINE Timeline 

  • Users can post on Timeline and use it for advertising to share and interact with others




2. LINE OA

LINE Official Account (LINE OA) creating LINE official account for your brand to connect with users all over the country which is suitable for both either SMEs or enterprise.



Why you have to create LINE OA with Nipa

  • Free LINE OA yearly fees
  • Able to Purchase over 300,000 broadcasts



3. LINE Today

The information center with the lasted news or current events which consists of 12 categories for example sports, entertainment, fashion, beauty, ITs, business, lifestyle, LINE TV, LINE Shopping, LINE Store, and more.


4. LINE TV

Promoting on online TV programs on application and website either both on dramas and TV shows or specific program.

LINE Advertising Packages 

Plan marketing strategies with ads on LINE LAP, LINE OA, LINE Today and LINE TV.

LINE LAP
LINE OA
LINE Today
LINE TV
Starter Package
Advertising Cost/Month
15,000-30,000 Baht
Service Fee
฿2,500/2Mo
Unlimited number of campaigns
Unlimited ads optimization
Unlimited advertising text
Daily advertising result report
Analyze advertising plan 1 time / month
Get Quotation
Marathon Package
Advertising Cost/Time
20,000-99,999 Baht
Management Fee
10%
Unlimited number of campaigns
Unlimited ads optimization
Unlimited advertising text
Daily advertising result report
Install LINE Tag
Analyze advertising plan 1 time / month
Get Quotation
Super Value Package
Advertising Cost/Time
100,000-999,999 Baht
Management Fee
8%
Unlimited number of campaigns
Unlimited ads optimization
Unlimited advertising text
Daily advertising result report
Install LINE Tag
Analyze advertising plan 1 time / month
Get Quotation
Super Save Package
Advertising Cost/Time
> 1,000,000 Baht
Management Fee
5%
Unlimited number of campaigns
Unlimited ads optimization
Unlimited advertising text
Daily advertising result report
Install LINE Tag
Analyze advertising plan 1 time / month
Get Quotation

Terms and conditions

  • Minimum 500 baht advertising cost per day
  • The approvement of advertising is the right under LINE company limited
Setup Package
1 Month
2,000 Baht
Management Fee
Free!
1,000 messages / month
Annual Premium ID
Design 1 LINE OA cover
Initial setting
Get Quotation
Basic 6 Months Package
6 Months
7,200 Baht
Management Fee
5%
15,000 messages / month
Messages price over 0.08 baht
Get Quotation
Basic 12 Months Package
12 Months
14,400 Baht
Management Fee
Free!
15,000 messages / month
Messages price over 0.08 baht
Get Quotation
Pro 6 Months Package
6 Months
9,000 Baht
Management Fee
5%
35,000 messages / month
Messages price over 0.04 baht
Get Quotation
Pro 12 Months Package
12 Months
18,000 Baht
Management Fee
Free!
35,000 messages / month
Messages price over 0.04 baht
Get Quotation


* ราคายังไม่รวม VAT 7%
* Premium ID ราคา 444 บาท/ปี
* จำนวนข้อความที่ต้องการซื้อเพิ่ม แบบ Credit หากใช้ไม่หมดเดือน จะไม่สามารถเก็บไว้ใช้เดือนถัดไปได้ กรณีใช้ข้อความเกินจะถูกเรียกเก็บย้อนหลัง
* หากย้ายออกจาก Agency บัญชีของท่านจะถูกย้ายไปยัง LINE Thailand ซึ่งจะมีผลให้ Premium ID ถูกยกเลิกการใช้งานทันที
* บริการ Admin Support ราคา 2,000 บาท/เดือน
* ออกแบบฟีเจอร์ Rich Content/Coupon/บัตรสะสมแต้ม ราคา 1,000 บาท/ครั้ง
* ออกแบบรูปภาพ Broadcast/Timeline ราคา 700 บาท/ครั้ง
* แพ็กเกจจะสิ้นสุดในวันสุดท้ายของแต่ละเดือน แพ็กเกจจะต่ออายุอัตโนมัติทุกวันที่ 1 ของทุกเดือนหรือจนกว่าจะยกเลิก
* แพ็กเกจไม่รวมการตอบ LINE หรือรับข้อร้องเรียนต่างๆที่เกี่ยวข้องกับสินค้าหรือบริการของลูกค้า
* หาก LINE Company Limited มีการเปลี่ยนแปลงรายละเอียดหรือราคาซึ่งเป็นไปตามนโยบายที่ LINE กำหนด ค่าใช้จ่ายส่วนต่างที่เกิดขึ้น ทางบริษัทฯจะมีการเรียกเก็บค่าใช้จ่ายเพิ่มเติม

LINE Official Account Monthly Plan

FEATURE

Number of Message

Additional price per message

Admin

Timeline

Chat 1:1

Rewards Card

Coupon

Advanced Stats (Age, Gender)

Targeting Message

Rich Message

Rich Menu

Rich Video Message

LINE Notification Service (LNS)

Customer Connect

Sponsored Stickers

FREE

1,000

20

BASIC

15,000

0.08฿

100

PRO

35,000

0.04฿

100

Addition MSG
Monthly Message Tier Pricing
1 - 35,000
Inclusive in Pro plan only
35,000 - 11,999,999
0.04
12,000,000 - 47,999,999
0.03
≥ 48,000,000
0.01

LINE Smart Channel Video Ad

Nipa Digital Marketing Position Image
LINE Smart Channel Video Ad
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
LINE Smart Channel Video Ad
Nipa Digital Marketing Background Mobile
Line Smart Channel + Master Banner / Light Coverage

Ad Smart Channel :
6m unique Reach/Day
Ad Master Banner :
MB 25% SOV Avg. imgs 4m

Impression, Viewables Impression,
click, CTR, View

550,000
Baht/Slot/Day
Line Smart Channel + Master Banner / Medium Coverage

Ad Smart Channel :
12 unique Reach/Day
Ad Master Banner :
MB 50% SOV Avg. imgs 8m

Impression, Viewables Impression,
click, CTR, View

1,000,000
Baht/Slot/Day
Line Smart Channel + Master Banner / Full Coverage

Ad Smart Channel :
20m unique Reach/Day
Ad Master Banner :
MB 100% SOV Avg. imgs 16m

Impression, Viewables Impression,
click, CTR, View

1,500,000
Baht/Day
LINE Smart Channel / Regular CPM

SOV : Regular CPM

Targeting : Age, Gender, OS, Interest (10 THB per layer)

Condition : CPM = 200

Minimum Buy = 350,000
(Equivalent 175m IMP)

*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE Smart Channel : Desktop Ads

Nipa Digital Marketing Position Image
Desktop Ad/Weekday

Position : Fixed position ads on LINE Desktop app

Condition : Available on
MON, TUE, WED, THU, FRI
Impression, Viewables Impression,
click, CTR, View

300,000
Baht/Weekday
Desktop Ad/Weekend

Position : Fixed position ads on LINE Desktop app

Condition : Available on
SAT , SUN
Impression, Viewables Impression,
click, CTR, View

120,000
Baht/Weekend

*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.

LINE TODAY – DISPLAY CPD (Cost per day)

Master Banner

Nipa Digital Marketing Position Image
Master Banner
Nipa Digital Marketing Background Mobile
Master Banner/Top Page

Ad : Display-SOV 25%

Impression / Minimum Buy : 4,000,000 IMP

Impression, click, CTR 0.20%

150,000
Baht/Day
Master Banner/Top Page

Ad : Display-SOV 50%

Impression / Minimum Buy : 8,000,000 IMP

Impression, click, CTR 0.20%

250,000
Baht/Day
Master Banner/Top Page

Ad : Display-SOV 75%

Impression / Minimum Buy : 12,000,000 IMP

Impression, click, CTR 0.20%

350,000
Baht/Day
Master Banner/Top Page

Ad : Display /Video-SOV 100%

Impression / Minimum Buy : 16/8,000,000 IMP

Impression, click, CTR 0.20%

450,000
Baht/Day

*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
7. SOV 100% is campaign runs 24 hour

Master Banner on Top5 Category Pages

Nipa Digital Marketing Position Image
Master Banner on Top5 Category Pages
Nipa Digital Marketing Background Mobile
Master Banner/Display

Top5 category pages: 

General, Entertainment, Horoscope, Sport and Lifestyle

Ad : Display-SOV 100%

Impression / Minimum Buy :

1,300,000 IMP

Impression, click, CTR 0.18%

200,000
Baht/Day

*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY - Fixed Banner - Top Page

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LINE TODAY - Fixed Banner - Top Page
Nipa Digital Marketing Background Mobile
Fixed Banner / Top Page

Ad : Display-SOV 100%

Impression / Minimum Buy :

9,000,000 IMP

Impression, click, CTR 0.13%

100,000
Baht/Day

*Remarks
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY - Slide Ad - Top Page


Nipa Digital Marketing Position Image
Slide Ad
Nipa Digital Marketing Background Mobile
Slide Ad / All Article

Ad : Display-SOV 100%

Avg. Impression / Minimum Buy :

8,000,000 IMP

Impression, click, CTR 0.28%

250,000
Baht/Day
Slide Ad / Entertainment Article

Ad : Display-SOV 100%

Avg. Impression / Minimum Buy :

2,000,000 IMP

Impression, click, CTR 0.28%

120,000
บาท/วัน
Slide Ad / Horoscope or Sports or Lifestyle Article

Ad : Display-SOV 100%

Avg. Impression / Minimum Buy :

400,000 IMP

Impression, click, CTR 0.28%

50,000
Baht/Day

*Remarks

1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.

LINE TODAY – DISPLAY CPM (Cost Per Mille)

Nipa Digital Marketing Position Image
Master Banner/Top Page
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Slide Ad / All Article
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Display/Native/All Page
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
OUT-STREAM VDO Ad(CPM)
Nipa Digital Marketing Background Mobile
Master Banner/Top Page

Ad : Display

Avg. Impression / Minimum Buy :

1,000,000 IMP/Day

Impression, click, CTR 0.20%

CPM = 200

200,000
Baht/Day
Slide Ad / All Article

Ad : Display

Avg. Impression / Minimum Buy :

1,000,000 IMP/Day

Impression, click, CTR 0.28%

CPM = 150

150,000
Baht/Day
Display/Native/All Page

Ad : Display

Avg. Impression / Minimum Buy :

1,000,000 IMP/Week

Impression, click, CTR 0.23%

CPM = 100

100,000
Baht/Week
OUT-STREAM VDO Ad(CPM)

Ad : Video

Avg. Impression / Minimum Buy :

1,000,000 IMP/month

Impression, click, CTR 0.35%

150,000
Baht/Month

*Remarks

1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Advertorial CPM (Cose Per Mille) 1,000 impressions

LINE TODAY - ADVERTORIAL

Nipa Digital Marketing Position Image
Highlight content (AV1)/Top Banner
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Highlight content (AV2)/Top Banner
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Highlight content (AV3)/Category Page
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
LTD OA Broadcast
Nipa Digital Marketing Background Mobile
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LTD MONEY OA Broadcast
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Nipa Digital Marketing Position Image
LTD MONEY Timeline Post
Nipa Digital Marketing Background Mobile
Highlight content (AV1)/Top Banner

Avg. Impression: 10,000,000 IMP

Impression, click, CTR 0.75%

250,000
Baht/Day
Highlight content (AV2)/Top Banner

Impression: Varies by category

50,000
Baht/Day
Highlight content (AV3)/Category Page

Impression: Varies by category

50,000
Baht/Day
LTD OA Broadcast

Ad : 6 position OA message

Avg. Impression / Minimum Buy :

13,000,000 IMP

120,000
Baht/Time
LTD MONEY OA Broadcast

Ad : 2 position OA message

Avg. Impression / Minimum Buy :

7,000,000 IMP

50,000
Baht/Time
LTD MONEY Timeline Post

Ad : Timeline

Avg. Impression / Minimum Buy :

1,000,000 IMP

10,000
Baht/Time

*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.
6. LTD OA broadcast at 08:00, 11:50, 18:30; client select 1 desired broadcast time.
7. LTD Money OA broadcast at 09:30, 12:30, 17:30; client select 1 desired broadcast time.
8. LTD Money Timeline posted at 10:00,delete after 1 month; link out to Facebook or Youtube is not allowed, report metric provides Reach.

LINE TODAY - SPONSORSHIP

Nipa Digital Marketing Position Image
Branded Section
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
PR Section
Nipa Digital Marketing Background Mobile
Branded Section /Category Page

Impression: N/A

250,000
Baht/Month
PR Section /Top Page

Avg. Impression / Minimum Buy :
250,000 IMP/Day
Impression, click, CTR 2.00%

20,000
Baht/Day
PR Section /Top Page

Avg. Impression / Minimum Buy :
1,000,000 IMP/7 Day
Impression, click, CTR 2.00%

100,000
Baht/7 Days
PR Section /Top Page

Avg. Impression / Minimum Buy :
750,000 IMP/3 Day
Impression, click, CTR 2.00%

50,000
Baht/3 Days

*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.

LINE TODAY - SPONSORSHIP LOTTO

Nipa Digital Marketing Position Image
Strip Ads / LTD OA Broadcast
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Strip Ads / LTD MONEY OA Broadcast
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Strip Ads / LOTTO Result Article
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Nipa Digital Marketing Position Image
Slide Ads / LOTTO Article
Nipa Digital Marketing Background Mobile
Strip Ads / LTD OA Broadcast

Ad : 1 LOTTO Drawing Round

Avg. Impression / Minimum Buy :

13,000,000 IMP

150,000
Baht/Time
Strip Ads / LTD MONEY OA Broadcast

Ad : 1 LOTTO Drawing Round

Avg. Impression / Minimum Buy :

7,000,000 IMP

50,000
Baht/Time
Strip Ads / LOTTO Result Article

Ad : 1 LOTTO Drawing Round

Avg. Impression / Minimum Buy :

4,000,000 IMP

100,000
Baht/Time
Slide Ads / LOTTO Article

Ad : 1 LOTTO Drawing Round

Avg. Impression / Minimum Buy :

4,000,000 IMP

100,000
Baht/Time

*Remarks
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek, Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Minimum buy 1 month (equivalent of 2 consecutively LOTTO drawing round, 1st and 16th of each month interval.
7. Reservation priority given to client who reserve all 4 positions in 1 package.
8. For Strip ads placement, reservation must be made on all 3 position on a particular Lotto drawing round.
9. For Slide ads placement, reservation is eligible only if reservation has been made on Strip ads placements on a particular Lotto drawing round.
10. Co-brand advertisement on an exclusive product category basis only.

Nipa Digital Marketing Position Image
Pre-roll Ads
Nipa Digital Marketing Background Mobile
Nipa Digital Marketing Position Image
Companion Banner
Nipa Digital Marketing Background Mobile

LINE TV : Pre-roll Ads 

Format

Non-skippable Ads

Non-skippable Ads

Skippable Ads

Skippable Ads

Ads Length

15s

30s

5s – 120s

120s – 600s
(max size 512MB)

Standard

240,000 Baht/month
(cpm = 240)

300,000 Baht/month
(cpm = 300)

200,000 Baht/month
(cpm = 200)

300,000 Baht/month
(cpm = 300)

1st Layer Target

264,000 Baht/month
(cpm = 264)

330,000 Baht/month
(cpm = 330)

220,000 Baht/month
(cpm = 220)

330,000 Baht/month
(cpm = 330)

2ndLayer Target

277,200 Baht/month
(cpm = 277.2)

346,500 Baht/month
(cpm = 346.5)

231,000 Baht/month
(cpm = 231)

346,500 Baht/month
(cpm = 346.5)

Conditions 

Minimum Buy = 1M impressions Per month Per campaign Per creative

Target Options (Layer Target) 

  • Age & Gender
  • Category
  • Channel
  • Contents (Select 5 Contents)
  • Platform (iOS,AOS)
  • Target Location

Companion Package

FREE for all Pre-roll campaign / Size : 96×96 or 128×128 (JPG, GIF, PNG)

*Compannion Banner appears 60-70%  of each advertising package

Target Options
Gender &
Age
Male or Female
<14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50+
Category
Drama, Entertainment, Music, Animation, Lifestyle, Sports, Liberals
Channel
Contents partner channels (maximum 5 contents per layer)
Content
Specific Contents (maximum 5 contents per layer)
Platform
iOS/Android
Location
Nationwide, Bangkok, Selected Provinces
Interest
Travel, Health & Beauty, Fashion, Game, Shopping, Car and Entertainment


*Remark
1. Lead time for launching campaign is 14 business days; after submission of materials.
2. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
3. Targeting price; + 10% upcharge for 1st layer targeting, +5% upcharge for 2nd layer targeting onwards.
4. Report Metrics - Video Impression, Video complete rate, CTR, Quartiles (First, Mid, Third, Complete), Demographics, Devices, Reach & Frequency.

Nipa Digital Marketing Position Image
Spotlight Ads
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Nipa Digital Marketing Position Image
Display Banner Ads
Nipa Digital Marketing Background Mobile

LINE TV : DISPLAY 

Type

Solo Spotlight

Duo Show

Full Stage

Placement

Spotlight Ads (4th position)

Spotlight Ads (4th position) Display Banner Ads

Spotlight Ads (4th position) Spotlight Ads (8th position)Display Banner Ads 

SOV

SOV 100%

SOV 100%

SOV 100%

Statistics

Avg. imp 1.0m

Avg. imp 2.2m

Avg. imp 2.6m

Pricing

80,000 baht/day
(CPD = 80,000)

100,000 baht/day
(CPD = 100,000)

120,000 baht/day
(CPD = 120,000)

*Remark
1. Lead time for launching campaign is 7 business days; after submission of materials.
2. Reservation on first come first serve basis.
3. Edit image 1 time before run campaign.
4. 3rd Party tracking allowed; Sizmek,Double click & Innovid.
5. Allow bit.ly for url redirection.
6. Definition "CPD" - Cost Per Day (24 hour); Campaign runs 00:00 - 23:59, all positions.
7. Targeting is not applicable.