2. Social Commerce
It is undeniable that people are still interested in buying products or services online via Facebook, LINE, IG. These behaviours of customers are still considered as their everyday-routine. Therefore, many platforms develop their Social Commerce system in order to satisfy customers' needs and provide the most convenient use for their customers.
For instance, the common problem of selling products or services on Facebook page is the old post are being pushed or covered by the new posts. Thus, Facebook developed “Facebook Shop” feature in order to solve this problem by allowing customers to see all products within one page which including a definite price. In addition, it also enables the online shoppers to send an inbox or talk about the product directly to the seller through messenger, making it easier for online shoppers to access the product.
LINE My Shop is another great example of creating a product catalog on LINE OA . This system provides calculating orders system, payments channel and delivery methods. Moreover, it allows the online shoppers to chat with the admin directly and immediately. Thus, LINE My Shop is a solution for online sellers who seek to provide one-stop service for their customers as the process and functionalities in this app work similarly to E-Marketplace.